The visual identity system

The use of consistent and uniform logotypes, graphic marks, and colors is extremely important for building a brand image. Consistency not only ensures greater recognition among stakeholders and potential audiences but also positively impacts employees, who can more easily identify with the Faculty and form a more integrated group. The logo is a visually recognizable symbol representing our Faculty. The logotype, on the other hand, is the specific graphic representation of the brand’s name.

The logotype is a composed textual element that is part of our logo. It is important for the readability and memorability of the institution’s name. The identification system, in turn, includes rules and guidelines for using the logo, logotype, and other graphic elements in various contexts. The logotype, color scheme, and proper graphics are elements included in our visual identity manual. The identity manual (brand book) is the official record of all arrangements related to the visual elements used at our Faculty.